Lilo, for when Allbirds didn’t want to, ahem, lie low… sorry.

Allbirds had made a serious running shoe, but didn't want to alienate casual runners, so we made LiLo the face of our not-so serious campaign – which, yes, allowed me to write a script full of Mean Girls and Parent Trap references. Yay!

It kick-started the long-awaited Lohanaissance, and allowed the eco-friendly shoe company to have Lindsay utter the immortal line: “Always avoid the plastics.” So good.